Intent data is a B2B marketer's holy grail—but you have to choose the right strategic partner to fully capitalize on it. In this guide, we’ll give you a framework for evaluating what you need from your intent provider, highlighting some real-life intent use cases and offering up key industry trends and statistics.
Want a better read on intent data providers? We’ve got you covered.
What’s the key to getting more value out of intent data? Finding the right partner.
The guide includes a framework and guidance around choosing your next intent partner by considering data sources, data value, and data integration, but it also includes a checklist to help your selection process.
Keep scrolling to take a peek.
Checklist
Use our simple checklist to ensure the intent data provider you’re evaluating is qualified and the right fit for your organization.
Here’s what to look out for:
First, Second, & Third-party Data
Having more data sources paints a much clearer picture of your audience and their true intent. It also prevents incorrect information from tainting the dataset.
Recent Data
By tapping into fresh data, marketers can focus their attention on prospect behavior that reflects current market conditions and business needs.
Powerful Analytics Capabilities
To get the greatest return on your investment, find a provider with the ability to analyze and weigh intent signals to find meaningful patterns.
Security & Privacy Compliance
The solution needs to provide full transparency to customers, a clear path to opt-out, and timely reporting of security lapses.
Seamless Integrations
An intent data tool should help all marketers do their jobs more efficiently through automated transfers of data with CRM, marketing automation, and data management platforms.
.png?width=200&height=111&name=Anteriad-FC-Reverse-RGB%20(1).png "Anteriad-FC-Reverse-RGB (1)")
