---
title: Anteriad | Level Up Your Demand Strategy ebook
description: Level up your B2B demand strategy with tips on reaching prospects, improving campaigns, and leveraging buying groups. Download the free playbook for actionable insights.
---

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![demand-strategy-playbook](https://info.anteriad.com/hs-fs/hubfs/demand-strategy-playbook-1.png?width=1920&height=450&name=demand-strategy-playbook-1.png "demand-strategy-playbook")

Uncover how to get in front of prospects for better leads in and more deals out with this helpful guide. We’ll walk through tips and tricks for leveling up your campaigns, real-life use cases, and key industry trends and stats. 

Explore tactics like:

- Using intent data to delineate B2B buying groups
- Mapping content to the buyer’s journey
- Creating strong lead nurturing programs
- Focusing on ABM campaigns
- Auditing and iterating   

## Turn the page on your demand strategy by downloading your free playbook. 

[ Level up your B2B Demand Strategy ](https://info.anteriad.com/hubfs/resource-files/anteriad-level-up-demand-strategy-book.pdf)

![level up demand strategy-1](https://info.anteriad.com/hs-fs/hubfs/level%20up%20demand%20strategy-1.png?width=500&height=389&name=level%20up%20demand%20strategy-1.png "level up demand strategy-1")

## You may also like: 

[How to Develop a Demand Strategy](https://anteriad.com/ebooks/how-to-develop-a-demand-strategy)

## Tell me more about Buying Groups

Marketers who report that they use buying groups as a scoring element in their marketing programs also saw more improvement in metrics last year than those who do not.

![buying groups chart](https://info.anteriad.com/hubfs/buying%20groups%20chart.png "buying groups chart")

## Who makes up a buying group?

![Book Head Portraits_5](https://info.anteriad.com/hubfs/Book%20Head%20Portraits_5.png "Book Head Portraits_5")

Champion

These individuals are engaged throughout the buying process. Often they are in mid-level roles and are looking for ways to improve the business with a new solution.

![Book Head Portraits_4](https://info.anteriad.com/hubfs/Book%20Head%20Portraits_4.png "Book Head Portraits_4")

Influencer

Popping in and out of the purchase journey, these members help provide expertise and additional research. It’s crucial to use educational materials to engage them at the top of the pipeline, and then stay connected with them during the solution evaluation and selection process.

![Book Head Portraits_3](https://info.anteriad.com/hubfs/Book%20Head%20Portraits_3.png "Book Head Portraits_3")

Decision Maker

These heads of departments hold onto the budget for the buying group. They will usually come into the journey when it’s time to commit and make the big decisions.

![Book Head Portraits_1](https://info.anteriad.com/hubfs/Book%20Head%20Portraits_1.png "Book Head Portraits_1")

Users

In a committee purchase scenario, users come from Line of Business (LOB) teams and get involved early in the journey. For single-department scenarios, users are involved in defining requirements and hands-on demos.

![Book Head Portraits_2](https://info.anteriad.com/hubfs/Book%20Head%20Portraits_2.png "Book Head Portraits_2")

Ratifier

These members sign the checks. They usually just follow the guidance of the buying group and simply need a case study or other confidence-builder at the end of the purchase to agree.

![Strategy guides](https://info.anteriad.com/hubfs/Strategy%20guides.png "Strategy guides")

## Don't leave these strategy guides behind. 

In these two eBooks, we will break it down and get real with you on how you can ignite change in your demand generation strategies today, drive revenue and business goals, and feel proud of the work you create.

 

[ Level up your B2B Demand Strategy ](https://info.anteriad.com/hubfs/resource-files/anteriad-level-up-demand-strategy-book.pdf)

[ How to Develop a Demand Strategy ](https://anteriad.com/demand-generation-strategy/)

### Free full-funnel insights sent straight to your inbox.

[Our Results](https://anteriad.com/resources-cat/read/case-studies/?utm_campaign=No%20campaign&utm_source=hs_email&utm_medium=email&utm_content=243986961&_hsenc=p2ANqtz--_HP5XJniJ0MaquxUkWhtkDwMk00W243pv11BdFIVLXJPrDxxhoLsVyNiKlIXyVGQqo8SB_sZ54PO5-nAf8gm7T3PN5Q) | [In the News](https://anteriad.com/press/?utm_campaign=No%20campaign&utm_source=hs_email&utm_medium=email&utm_content=243986961&_hsenc=p2ANqtz--_HP5XJniJ0MaquxUkWhtkDwMk00W243pv11BdFIVLXJPrDxxhoLsVyNiKlIXyVGQqo8SB_sZ54PO5-nAf8gm7T3PN5Q) | [Solutions](https://anteriad.com/solutions/audience-identification-activation/?utm_campaign=No%20campaign&utm_source=hs_email&utm_medium=email&utm_content=243986961&_hsenc=p2ANqtz--_HP5XJniJ0MaquxUkWhtkDwMk00W243pv11BdFIVLXJPrDxxhoLsVyNiKlIXyVGQqo8SB_sZ54PO5-nAf8gm7T3PN5Q) | [Blog](https://anteriad.com/featured-resources/blog/?utm_campaign=No%20campaign&utm_source=hs_email&utm_medium=email&utm_content=243986961&_hsenc=p2ANqtz--_HP5XJniJ0MaquxUkWhtkDwMk00W243pv11BdFIVLXJPrDxxhoLsVyNiKlIXyVGQqo8SB_sZ54PO5-nAf8gm7T3PN5Q)

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